Introduction (and why the Chinese?) 
This post is a translated Interview with Yan- a professional journalist and editor, amateur fashion blogger in China.
With Marlena and Krzysztof Achinger we have launched a blog about European fashion for Chinese speakers.  Our main blog is here 

Marlena and Krzysztof are also the founders of  Bohan  Bohan Online is a free Chinese-Polish and Polish-Chinese dictionary.

Special thanks  to Yan for giving the interview  and Marlena for doing the translation – (Chinese into English) how many people do you know who can do that?) 

Interview with Yan- professional journalist and editor, amateur fashion blogger (http://aeccrnticgirl.blog.163.com/) 

Please, introduce yourself in a few words.

My name is Yan and I come from Guangzhou in China. I am a journalist and an editor. I am also an amateur fashion blogger.

How did you start your adventure with blogging?

In September, 2008 I set up my fashion blog. Earlier I followed some foreign fashion bloggers and thought that I would like to find some way to show my own style and inspirations as well. Some place where I could express myself.

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What do your family and friends think about your blogging?

My family is very supportive, especially my mum who likes my mix of style. Very often she shares her opinion and suggestions with me. My friends also encourage me.  They are very happy to help me with taking pictures and creating new dressups.


What has been your biggest achievement so far?


I have never been very diligent student, but I was lucky enough to become a journalist and editor just after I graduated. Some people think that I am not professional journalist and I got my job in the fashion industry only because I was very lucky. But I think that I have been working very hard to seize the opportunity to express myself.


What was your biggest failure? And what have you learnt?


When I was still in the high school, my whole class failed an exam. Then my mother attended parents meeting only to find out about my failed exam. It was the first time my mom was very disappointed. That evening she called my dad to tell him about it. Then I felt like I made them very upset.  Since then I have decided not to disappoint my parents anymore.


What was the most surprising thing in your life?

14 years ago, my husband had a crush on me, 3 years ago we fell in love and now we have been married for over a year.  I think that the fate brings people around us.  I haven’t kept in touch with my husband for over 10 years, but then we fell in love with each other.  I think this is the most surprising thing in my entire life.


What are your biggest challenges?


My biggest challenges is lack of time. During the week I work as an editor and in the weekends the most time consuming things are related to my blog and fashion: I participate in fashion shows, take pictures for my blog, create new dressups, etc.  Every night I go to sleep thinking that this day was definitely too short.


In what way are your ambitions similar to people of your age,  and in what way different?

In fact, my ambitions are not that different from the ambitions of people in my age. Since I got married, I have appreciated stability. Earlier only two things were important to me: working and writing my blog. Now my life is divided into three parts: work, blog and my husband. Maybe I am not so worried about the money matter compared to people in my age. I think there’s always some way to earn money. If I do it in a right way, I will never have to worry about work and money.


Where do you find inspirations for your dressups?


I don’t have any particular source of my inspiration. But the most inspiration for my dressups I find in microblogs, magazines, people met on the street and even my friends.


Where do you think we can find the most interesting style?

Definitely in Sweden. In the past few years, I paid particular attention to the Scandinavian design, especially Stockholm.  Many of my favorite brands are from Scandinavia. Moreover, on the streets of Stockholm you can spot many Swedish girls with great ideas for their dressups.


Is fashion meant only for wealthy people?

Fashion is the way to express yourself. In China, there was a girl called Wang Shouying. Her family was rather poor and she couldn’t afford to buy branded clothes. That’s why she started using stuff found at home to create her own dressups, clothes, hats etc. Many people were laughing at her because of that, but I think this kind of imagination gives people the power which can’t be ignored.


In which direction does the Chinese fashion follow?

I very rarely follow fashion. I think people should create fashion, not follow it.


Who are your role models on Chinese internet? And why?

When it comes to China, I particularly like Zhou Xun. She is also rather short and her dressups are very feminine and stylish.


Which foreign blogs do you follow?

Too many to mention all of them. I don’t have favorite group of blogs I follow. I follow blogs which present great ideas and nice pictures.


Over 2 billion people have watched Psy’s Gangnam Style which is a backlash against popular culture in Korea. Will there be a Chinese Psy?

Haha, I think it will be difficult to find a Chinese Psy. Psy comes from a very wealthy family and he had opportunity to study in Berklee College of Music in the United States. His “Gangnam style” is very nuanced and using auto-irony he shows how it is necessary to have a great knowledge to express life’s reflections in the funny way.


What do you think about American and European fashion?  Do you have your favorite western designers?

American fashion follows the needs of the market, therefore designs are rather useful. Whereas, European designers have artistic souls and their designs are very ornamental. I particularly like European designers like Ann Demeulemeester, Raf Simons and Christophe Lemaire.


What do you think about Baltic amber and style based on it?

I don’t know much about this style but I would love to find out more.


In that case, what polish designers should do to succeed in the Chinese fashion market?

In order to succeed in China, you have to understand and use marketing tools. In fact, Western countries can easily  reach Chinese clients. The best way is to co-operate with fashion bloggers. Moreover, organizing fashion shows can help to promote the brand and style.


Where will you be in a few years time if things go well?

I will be on the stage of my life where both me and my husband can succeed.



Marlena: 请简单介绍一下你自己。

Yan: 我是Yan,来自中国广州,职业是记者和编辑,业余是时尚博主。
































他们正是创造潮流的人,美国设计师很会考虑市场需求,因此他们的设计都很实穿;欧洲设计师大多带点艺术感,还有建筑感,观赏性更强。我比较喜欢的欧洲设计师有Ann Demeulemeester、Raf Simons、Christophe Lemaire等。










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