Having said that it’s good to ask for advice. I shouldn’t be too harsh, I will share my thoughts in a blog post that is available to everyone, based on the hundreds if not thousands of pitches I’ve seen and read and the thousands of hours I’ve devoted to TED and TEDx – in recent years helping many TEDx speakers prepare “the talk of their lives”.
Richard Lucas January 2017
I saw the below post on Facebook, and thought that my answer might be valuable to more than this FB friend’s little brother, so here is the post and my answer..
Dear Little Brother… .
You are lucky to have a big sister who cares about you and your choices. but… it’s your life..
You have to decide for yourself and you should be the judge of your own success..
Richard Lucas November 2016
This post is in honour of and in respect to attendees of OMGKRK and All in UJ’s Startup Academy which launches today.
The good news is that the Krakow Silicon Valley is real. You just have to look for it.
When Pawel Płaszczyk came back to Krakow after years abroad he looked for Krakow Silicon Valley and couldn’t find it.
Alumni are “low hanging fruit” – an under used group who can be mobilized to good purposes. It’s time for a revolution in alumni/student/pupil relations with respect to support of entrepreneurship. North Americans tend to be good at this – Europeans not yet. Every entrepreneur is an alumni of somewhere. Even a solopreneur that operates their business completely by themselves has learned what they know from somewhere.
- People who have started businesses -entrepreneurs – have experience, know how, insights and characteristics and (sometimes) money that would be valuable to share with people who are thinking of starting a business, whether alumni, students, or others. Educational institutions might want to use the services of someone like a lawyer with knowledge of education law nyc to assist both investors and the educational institution itself by formatting and documenting these investments.
- Students would benefit from be able to listen to, ask questions and interact with entrepreneurs, and other students interested in entrepreneurship.
- the benefits would include increasing the chances that people who had such experiences and interactions will start new ventures, and if they do, both reduce the risk of failure and increase the scale of success.
- Exposing students and alumni to people who are considering the possibility of starting their own ventures can be inspiring and motivating, increasing the chance that those people will make then most of their lives
- Having more new initiatives and business ventures will change the world for the better faster, increasing human prosperity and welfare.
- The internet makes the spreading of new ideas and the organisation of new movements easier, cheaper and faster than at any time in human history.
- Many “pro-entrepreneurship events” are badly run and do not achieve nearly as much as they could. There is a better way of running events.
Years of organising TEDx events, Open Coffee Krakow events, Krakow Enterprise Mondays and speaking at multiple entrepreneurship related conferences has given me a strong insight into what makes an event special. I was even asked to do a workshop about this at TED.COM – who organise the best (and most expensive) events I’ve ever attended (TEDx events are low cost).
8. if more alumni become successful – and the place they studied has had a part in their success- it may positively impact on the school/university in terms of increased donations.
Entrepreneurship is not just about making money: it is about encouraging people and teams to take the risk to start social and business projects that may lead to making the world a better place. Celebrating the fact that there are those people who are ready to take the risk because doing anything new runs the risk of failure.
What needs to be done?
modelled on Etonpreneurs aimed to operate independently – in co-operation with the School In October 2017 I was asked *not* to organise a meeting to launch in Winchester because the School was worried about “Safeguarding” legislation. (I had been invited to give a talk in the school, was flying 2000 miles to be there, and thought I would start things off while I was there).
Apart from the referring to of my voluntary initiative to encourage entrepreneurship as a “scheme” (which – excluding the costs of my time – I had put a thousand or more pounds into making happen) – a message like this underlines the challenges for those who want to change things. Not everyone will be in favour, and some will make difficulties.
Informal self-organising communities of alumni and pupils are what is needed, with central support and direction to maintain standards and share good practice.. It’s the antidote to the optimism of TEDster Clay Shirky’s talk about the Grobanites. My “sanctioned” talk to the pupils went well, and for those interested, I recommended these entrepreneurship related resources.
In Kraków, Poland where I live – an Official Alumni Association run by salaried staff of a famous University are so unprofessional that they not only do not have time to to meet to discuss the idea, they are too busy to answer questions about their activities by e-mail.
If you decide you want to try to do something about this in your own place of former study, an important challenge is to find out who in a School/University are responsible for inviting guests, be they teachers, parents or pupils and make contact with them.
what sort of events take place at which entrepreneurial alumni would be welcome and helpful.
It is often easier to build on top of existing institutions and practices (like guest lecture series) than do something entirely new.
On the other hand if there is the ambition and local leadership aiming to “do things better” than normal, a dedicated event offers more control.
At some schools I have done workshops at, I have been the first entrepreneur school pupils have ever met. It would be a mistake to assume to that everyone knows what the potential is. Guest workshops can fit very well some parts of the curriculum.
Who can write an article about the topic ?
If there is a local leader they need to think about what they would like the local situation to look like?
If there are to be regular meet ups, basic questions
Who is in charge?
How frequent should the meetings be and with what format?
need to be asked.
If you are at this stage I can provide some input and support,
if you share my values. Icebreakers, Short talks, Q&A, Office Hours, Community Announcements, Education, Pitches are the basic ingredients, together with a laser like focus on welcoming and participant experience will be important.
Doing good events, not just events ,.
Assessing local competences and skills is important. In some cases there may be a need to “train the trainers”/ Teaching the entrepreneurs to teach. This is very much a question of local conditions. Many entrepreneurs are natural trainers, because they have all had to do develop on boarding and training processes for their staff.
In other cases, one person entrepreneurs/freelancers (or people in the school/University) may have no idea how important training and development is to successful enterprises, because they never thought about it.
A really bad workshop may be worse than nothing, although as my father told me “the best is sometimes the enemy of the good.”
If you care and want to do a good event, it is better to do something than nothing. There has never been so much know how available for free on how to do things well as now. 10 minutes on Google is often enough.
2. To give current students access to role models among entrepreneurial alumni who can help transmit the message that business success is possible.
3. to celebrate the business success of alumni. and the sense that the current generation of students appreciate and value entrepreneurial success.
4, To encourage existing alumni associations to include entrepreneurship support in their activities
5 to provide a business friendly environment where students from different universities in Krakow can meet and get to know each other, and develop their networks.
6. To encourage Student Societies to support business and social entrepreneurship among their members.
objectives for students may include learning new skills, being inspired, making new contacts, finding jobs, investors, co founders, and having fun.
If you want to mobilise the
It’s an honour to be regarded as an authority by Techcrunch’s John Biggs so rather than just answer in the thread, I am making a blog post. John posted the below in a thread here by Maciej Serafin who is looking for a native speaker freelancer.
Who are the Brits in Kraków?
English teachers…. Kind of obvious. the local rate $13-17/hour goes quite far here.
People with Polish partners, who prefer it here to where ever they are from
People working for international businesses
According to Andrew Hallam of Aspire.org.pl – which generated the above slide – about 15% of the staff in the Business Process Outsourcing/Shared Services sector are foreigners which means about 2000, but companies like Cisco have put major research centres here, like their Cyber Warfare/Security/whathaveyou monitoring centre, thanks to the admirable work of the likes of Ramon Tancinco They are more than 75% foreigner. and have 2000 employees so it adds up.
Trustafarians – like Rastafians but living on trust funds from mummy or whoever..
Adult Polonia – people who made their money elsewhere, tried to retire here, but ended up working.
Entrepreneurs – it’s cheaper to start your business here as an entrepreneur than in major western European countries, Your money goes further.
Freelancer translators – Your clients can be anywhere
Other freelancers like Jason Sanderson who sound edits Jason Harbinger’s hit podcast The Art of Charm live in Krakow
Paul Pearson – who does Krakow Startup TV and TEDxKazimierz is a film producer who works locally and internationally.
Stag Nighters no comment. Almost as ashamed of them as of Brexit.
Dodgy Brits with criminal records
In principle you might think you ought to be able to outsource your English language content creation/news gathering to a English language low cost country. I tried years ago when I was running PMR but wasn’t happy with the results
People who get stuck here
They arrive, think it is great, settle in, have a kid or two, get divorced, and then realise they can’t afford to leave
According to Sam Cook of ProjectKazimierz podcast, the “East is the New West”, the land of opportunity. (btw can we interview you for Project Kazimierz John? )
If you mix local and international income., live smart, – and for sure – content creators can do that – why not? you can live better in Kraków than in many places on the same income.
At the same time if you don’t think about what you do, who you work for and how to keep your income higher than your outgoings, you are going to be fucked, possible faster and more nastily here, than in a high cost country. You can always vote for some crazy politician who blames immigrants, foreigners and the EU, promises to make your problems go away…
Brits can come here live and work without a visa – for now. Thanks to Brexit this right is being given up, so if you are reading this in 10-20 years time, things will be different. There may be British economic refugees here, if we aren’t all fleeing from an even more dangerous neighbour. A lot of tech businesses will be forced out of the UK by Visa issues, or racism. For sure some of them will end up here in Kraków where they will be welcome no matter what nationality they are.
This article reflects my views on Brexit
In the meantime, I would underline that through our thriving Startup Community, and local as well as international investment, (and not just in Kraków), that Poland is very much open for business. Getting working visas is a lot easier than in the UK or USA. The government seems pretty committed to that. We may have a political problems but they are nothing on the scale that face the UK or maybe the USA, provided we are not invaded in which case all bets are off
It doesn’t really matter what nationality you have in my eyes, it’s just about the contribution you make, (and I don;t know how many Brits there are in Kraków)
I’ve have a lot of meetings recently with a similar agenda
What do I/you do ? What do I/you want? (unspoken agenda) Do I/you like the idea of doing things together?
How can we help each other ?
of course, there is the “Get to know, background check, are you/I (?!) creepy, do I risk my reputation by being helpful, making introductions?”
I’m unusually trusting and helpful in my behaviour, even if in the background I have my “is this guy/girl dodgy?/what does he/she really want?” sensors switched on.
Sometimes I fire out invitations and introductions during my meetings, other times I follow up with a letter like this below.
This blog post includes the “copy paste” text I am often writing some versions of to those I just met:
If you want to help – get in touch. If I can help you, (and you meet my smell tests :-)), and I’ve got the time. I will. Even if I’ve never met you.
Extract of my standard message
Dear <person I’ve just met>
You are more than welcome to attend the meetings I am responsible for and make a short 1-2 minute announcement about your project at the meeting.
or the next TEDxKazimierz Monthly Meetup.
If you want to talk for longer, let’s discuss.
Do please promote these events – they are all free of charge- to your community, and people you think would benefit. If you want introductions to people in my network please just ask.
You asked how you can help in our mission to change to perception of enterprise for the better, and bring great ideas to global attention. Thank you (There are many more people who approve passively, rather fewer who actually offer to help).
If you have any media contacts, with optimistic journalists/vloggers/bloggers who are interested in speeding up Poland’s development and growth rate, please introduce me.
Journalists/Media are really important to us in getting to word out to those who don’t realise how important the cause is. Not everyone realises that our national survival depends on making more of our potential. Journalists are also great sources of contacts for potential topics for TEDxKazimierz talks They tend to have know what ideas are worth spreading . so introduce me to journalists. or contact them suggesting they ought to take an interest and show up.
Students we struggle with the “Thank God it’s Friday” “Shame the Weekend is over” brainwashing that is propagated from multiple sources in Poland – as if the ideal state of a happy Pole is resting. To reach students we need contacts with leaders: from Student Associations, be they based on Faculty, Interest, or part of a global organisation like AIESEC. To reach students we also need contact with positive minded academics, both lecturers and in the administration. The great support we get from AGH is an example that could be emulated by other Careers Offices.
Apart from students – we need entrepreneurs who are patriots and risk takers. Please introduce me to Entrepreneurs who would be ready to make short presentations and mentor/coach students. Patriots because we need people who both care about the country, can set a positive example and realise that unless Poland grows and prospers we are in danger and that we ought to work to make the best of our potential. Risk takers because my projects are new, and they have to trust that working with me will not damage their reputation.
An pro-business eco-system also involves government officials, politicians, trade and professional associations, training bodies, NGOs, financial institutions, lawyers, accountants, recruiters, consultants and so on. It would be great if they were better represented in our pro enterprise eco-system. If you know the right type of person, please please send them along. Anyone else you think I ought to know or work with – just make the introduction.
If you can help with these projects, I will be very appreciative
I sometimes get requested to promote and share details of events on my Social Media channels.
I am usually more than happy to lend my “social network endorsement” (for what it’s worth) to people/events who/which look reasonable – provided it is transparent and people can see what my relationship is with the event. (If it is in my capacity as a TEDxKazimierz Licencee or any other “official role” I do a bit more due diligence) as I am subject to external rules and need to be concerned about how far I have a mandate to endorse.
This is what I write back to people asking me to share/and promote.
Richard Lucas 28th August 2016
Shining a light on the darker consequences of Brexit.
Once the UK is out of the EU the number of illegal immigrants from the EU in the UK will rise as people who are allowed to visit the UK as tourists overstay their visas. This is a certainty.
The reasons are obvious and well understood.
Just as Australians and New Zealanders come to Europe on tourist visas, and overstay while working in the shadow economy, hoping either to make enough money, and/or find a sponsor or spouse to regularise their status, Europeans allowed into the UK as tourists will start overstaying.
Even the most hard core Brexiters are not yet arguing that they want UK citizens to get tourist visas to go to Europe. Therefore tourist visas will not be required of EU citizens. In all likelihood we will end up with something similar to the USA post Brexit, with landing cards, and longer queues – but hey, Brexit was all about control of borders.
The number of deportations will rise as the UK “gets control” of its borders. Smaller businesses, street traders, farmers and sectors like hospitality which need low cost labour will cut corners. Sometimes they will be caught sometimes not. As with the “war on drugs” attempting to ban doing business between willing buyers and sellers will fail. Otherwise law abiding people will get familiar with illegality as employers and employees.
Illegal immigrants are much more vulnerable to exploitation and abuse, because it is so hard to get access to police protection when you fear deportation. Employers open to blackmail, and being shopped.
Questions to Theresa May, Boris Johnson, Michael Gove, Liam Fox and the other architects of Brexit.
– What do you think the rising numbers of deportations of working but now illegal Europeans will do to our relations with Europe?
– What will you say to the families of those illegal immigrants in the UK who are trapped in sex slavery ?
– In some countries victims of human trafficking get the right to work and stay if they escape from their tormenters. Will you offer work permits and residency to those who are being abused in the UK?
Even if my forecasts of deep and lasting slump and stagflation in Britain come to pass there will still be jobs in Britain that foreigners want to do illegally.
The architects of Brexit have lit the fuse of a very dirty and repellent bomb.
Hugo Dixon is an excellent journalist, entrepreneur and person. He founded the Infacts.org website and movement – which supports Britain’s continued membership of the EU, and has as its mission statement:
“InFacts is a journalistic enterprise making the fact-based case for strong relations between Britain and the EU. We also expose the false promises and inaccurate statements made about Britain and its relationship to the EU.”
I recently sent him – on my brother Edward Lucas’s recommendation – details of a correspondence about how badly the UK media production industry may be damaged when Theresa May’s government leads the UK out of the Single European Market. He invited me to write a piece about why I am applying to be Polish.
Some other points for my readers.
- The post on Infacts site here is better than my original thanks to Hugo’s editing. I am not a professional wordsmith – he is.
- I have many positive reasons for wanting to become Polish that are not relevant to the Infacts readership. My article focussed on how hostile I feel to Britain being out of the EU. If I am lucky enough to be granted a Polish passport, which is not (and should not be) certain. I will carry it with pride.
- I am not starry eyed about the European project. The EU has faults, some serious. Yet its tremendous achievements are not talked about enough, Britain is insane to leave and the leaders of the Brexit project are reckless and irresponsible. I struggle to find words to say how much I condemn them.
We read a lot about Poles coming to live in Britain. Well, I am an example of the reverse phenomenon, Brits living in Poland. I am now applying for Polish citizenship. Having lived here for over 25 years, I didn’t even get a vote in the referendum.
I want to be citizen of an EU country. I now have rights and freedoms to live, work, trade, study and travel as a result of Britain’s EU membership. I want to keep them after Britain surrenders them.
I want to be fully part of a country that shares my European values, to make a statement that I am fundamentally against Britain disconnecting from Europe and to show how disgusted I am that loyal British subjects living abroad have been disenfranchised.
I am internationalist in outlook. My Britishness is important to me, but not my defining characteristic. I was happy being in a Europe where barriers were coming down and nationality was becoming less important over time. My decision to apply to become Polish is an emotional reaction against the architects and leaders of Brexit. I feel saddened, ashamed, infuriated and/or repelled, by them. Whether they are holidaying in Switzerland or playing cricket the day after the vote, I just can’t identify and feel close to a country led by such irresponsible people.
I want Britain to be a decent country, treating other countries’ citizens and British people with respect. Repeating “Brexit means Brexit” without saying what it means is anything but. Real people and lives are affected. Millions of foreigners in Britain and British people abroad live with unnecessary uncertainty about their residency rights. I did not always agree with Tony Blair, David Cameron, Margaret Thatcher, and other British leaders – but I never felt they clowned around, playing word games with topics that impact people’s lives.
Taking away our children’s future
International contacts and diversity benefit British culture. Rejecting intolerant faiths and ideology requires knowledge and understanding. Reducing the number of British people who know the rest of the world and foreigners who know the British will do lasting harm.
We will never be able to fully quantify the loss of experience that the Brexiteers are imposing on foreigners and British people alike. It is heart breaking. My six year old daughter once told me: “it’s not what you have – it’s your experiences that matter”. Brexiteers are stealing future experiences from our children.
Wealthy, well educated and successful people will find ways to get second passports, visas and escape the stagnation, isolation and poverty that awaits. The Brexit leadership will be mostly OK, and better able to afford a cut in their living standards. For the poor and less well connected, being stuck in Britain will be much worse. There will be much less tax revenue to alleviate the many problems that Brexit will cause.
Alexander Bett and Anand Giridharadas gave excellent talks at the TED Summit in the last week of June 2016, and they spoke for me. I join them in recognizing that the reasons people voted for Brexit were real. Those leaders in politics and the media who misled the British people are responsible. If they see the error of their ways in years to come and work together with those who want to lead Britain out of isolation and poverty back to Europe I will be happy they changed their minds. But Brexiteers, it is you who leading this doomed project. You are responsible. It is going to be hard to forgive, and impossible to forget.
Richard Lucas is a businessman with companies in Poland, Britain, Hong Kong, and the US
<<update – I was successful, passed the exams and met all the requirements. I am proud to be Polish as well as British>>
3rd July 2016
“Bring the boys back home” is the cry of those who want war to end and troops to return to safety. In the context of Brexit, those forced to return to Britain is a group who will be repatriated against their will, but the larger group will be those who never get to leave in the first place because it is too difficult to get a visa.
The world of visa restrictions is one that British people only face now when they go outside Europe. I go to the US and Canada on the “visa waiver” programme. I still have to fill in a form, answer questions about what I am doing, and leave within three months. Pretty much like the Non EU channel at airports. That is where the Brits will be lining up soon.
The consequences are not just economic, as companies relocate out of Britain. It is much more serious. In the short term the pain of lost opportunity, the long run a much more insular and isolated island.
It is going to be much, much harder for British people to marry foreigners and vice versa when Britain leaves the European Union.
“My girl/boyfriend is a an EU national foreign” is certain not to generate a visa for a Brit to live in France, Italy, Poland or other EU countries for more than three months under the points based visa/immigration system advocated by the Brexit-ers.
As Dr. Helen Fisher – the author of bestselling “Anatomy of Love” – argued at the TED Summit in Banff Canada last week, young people are delaying their commitment to marry until they are absolutely sure about their partners. Extreme caution is shown. Living together before marriage is the norm in Europe. Brits will not be allowed to do this in EU countries, and EU citizens won’t be allowed to do this in the UK.
The idea of a “Year Off/Gap Year/Sabbatical” drifting around Europe, with occasional jobs when the money runs out, is also going to be removed. We British will have to plan our visits to “the Continent ” as carefully as the Americans or Australians do when they come to Britain/Europe. Spending un-structured time in Europe will no longer be an option.
Tech Entrepreneurs will also have tough choices to make. Most will re locate to more “foreigner friendly” places be it cool friendly and expensive Dublin or cheaper cool and friendly Kraków or Berlin. If Scotland manages not to be forced out, then Edinburgh and Glasgow have a chance to receive Tech Refugees from England.
The Brexit-ers are deliberately and intentionally proposing policies that will remove freedoms that British people of all ages have enjoyed in Europe for two generations. What a pathetic achievement. I feel miserable every time I think of all the young people whose life chances have been so much restricted
Banff, Canada 27th June
At the TED Summit yesterday a group of TEDsters and TEDx-ers gathered to discuss the profound shock we feel about Brexit.
One idea suggested by a participant was to lobby our MPs as they will have to face their electorate with the terrible consequences of this fateful move.
If you are reading this and you care about the freedoms, peace and stability of Britain and Europe, and you have a vote in Britain, please write your version of this to your MP. You can find out who it is here
If you know any British person who thinks like me, send them a link to this post
I will never forget you helped me if you do
———- Forwarded message ———-
From: Richard Lucas
Date: 27 June 2016 at 07:43
Subject: please stop us leaving the EU
I implore you to change your mind.
I posted this on the OMGKRK group on Facebook, and thought it was worth sharing.
If you care about making University Education more entrepreneurial please listen to this interview with Richard Miller of Olin.
I am re thinking my approach – Olin is to Universities what the School in the Cloud is to schools. – maybe benchmarking against San Francisco and/or Cambridge is not ambitious enough. …
here is the post I made 20 minutes ago.
Listen to the head of Google Campus Warsawhttp://projectkazimierz.com/rafal-plutecki/ in the latest episode
Several points to note
1 Focus not about brand Warsaw, or Poland instead of Brand Kraków but brand Central Eastern Europe,
2. Also note how Professional Service providers (lawyers, and esp bankers) in Warsaw are way ahead our our Kraków community. minute 19:00 in his response to my observation that we never see bankers and seldom lawyers, or accountants at startup community events. In Warsaw they have been showing up at Google Campus events.
With the honorable exception of Jan Marczyński Legal advisor and partner at JWMS law firm (jwms.pl) who is a regular at Open Coffee Krakówockrk.co/faq and is doing things the western way, offering pro bono advice to startup and Katarzyna Orzeł – who I met at an X Massive event (companies I am involved in are a client of both law firms ) we are not visited by many professional support services at events like Startup Stage, Hive, Krakspot, and Open Coffee… (If anyone reading this feels left out and offended, please post a link below, and apologies in advance) come tomorrow (this was posted on Wednesday 15th June) to Open Coffee Krakow and prove me wrong..
3. Rafal Plutecki was a successful entrepreneur, as Brad Feld says here and elsewhere https://www.youtube.com/watch?v=zXD5vt0xhyI the Start up Eco system must be led by entrepreneurs so it was a great hire by Google.
4 Hat tip the UMK (City) and UM (county) authorities and KPT – county and town and technology park officials do show up and are very welcome… The fact they join our meetings, rather than expect us to show up in their offices is fundamental to developing soft linkages, (other officials reading this please note)
An example of the government being ahead of the business community. 🙂
5. It’s great for Poland that we have Google Campus in our country. Of course it’s a bit sad for Krakow that we no longer have more events than everyone else put together, but a thriving startup scene in Warsaw and Central Europe is good for us. Capitalism is not a zero sum game.
6. I’m leading on AGH but if there are members of our community who can take responsibility for making sure we reach the new students in other disciplines, (teachers, music, actors, artists, geographers doctors sociologists linguists, farmers etc ) who will arrive in Krakow in Q4) get in touch, It’s criminal that there is so little pro active outreach to promote startups and entrepreneurship in these communities, (and again if I am wrong post a link).
Call for action – essentially we need people who can clone what we are going to do in AGH, which is a series of regular networking events similar to Cambridge’s Enterprise Tuesdays where current students interested in enterprise, meet alumni who have gone into business in an informal setting.
This is a leadership oppportunity – I can’t organise events in every dept of the UJ & PK, but if anyone reading this wants to take responsibilty, let me know and I’ll invite you to a meeting in September where you can find out what you need to do in your depts If you want to help with the AGH project, you are equally welcome. First and Foremost introductions to AGH Alumni who have started businesses of any description and who would be able and willing to join and contribute (time + energy – not money) to participant focussed events with students)
Richard Lucas 4th June 2016
Until yesterday I haven’t been to a concentration camp site since I went to the Dachau site in Bavaria in 1984. That terrible and profound experience cemented my commitment to tolerance and freedom that has stayed with me to this day.
Yesterday 3rd June 2016 I was honoured and humbled to have been part of the JCC’s Ride for the Living. See the route here
and media coverage here . I went because Jonathan Ornstein asked me a few weeks ago “Why don’t you come on the ride?” (I knew about it from last year’s TEDxKazimierz, and had not thought it was my type of thing) but found myself saying. “yes – why not” and now I’ve done it. It’s been an very profound and moving experience.
Before the gates of the Auschwitz museum at the Opening Ceremony – Jonathan Ornstein stated – calmly and clearly
“My grandparents were murdered here …”
His message reached seldom touched parts of my soul. Jonathan and the Jewish Community Centre in Krakow are spearheading a movement to focus on rebuilding Jewish life in Poland. The realisation that many of the 150 people making the 84 kilometre (55 mile) ride yesterday – were not only making a commitment to life and the future – but also honouring the memory of murdered relatives hit me at different moments in the day.
An old man, Haim (Chaim?) participating in the ride – born in during the war – told me how his baby brother had died in the forests during his parent’s escape from a Ghetto in Nazi occupied Poland – for lack of food and medicine. His name “Haim” means “life”. His life a testimony that the Nazis failed and lost.
Another participant read out a long list of his relatives who had been murdered. Totally heart-breaking to listen to.
Robert Desmond – whose ride started the whole project off (if you don’t know what the Ride for the Living is watch his TEDxKazimierz talk) told me how he had not lost a single relative to his knowledge in the Holocaust. For him (and all of us, I think) – the Ride shows that we are defiant and public in our opposition to intolerance, racism and oppression. He called for those on the Ride to do something positive during the day. I thought “at least I’ll write blog post”. I will also interview him for the ProjectKazimierz.com podcast – not just to spread the word about this project – but also his tech startup.
During the incredibly well organised day, a heroic team of volunteers and leaders from the JCC: Sebastian Rudol, Agnieszka Giś and dozens of others supported us. (apologies for anyone omitted). The well equipped, organised, and professional police kept us safe (Polish style) on the public roads. Many of those spectating as we cycled by smiled or waved (inevitably once in a while an angry driver sped by, dangerously close and fast. Bad driving is a disgrace every day of the year .
Any time I thought of my sore backside, aching knees or sunburned skin, I just reminded myself of the torture, murder and misery of the war, the broken hearts and minds, left behind afterwards. Even though my pain was real it was also nothing.
I’m neither Jewish nor Polish, though I’ve lived in Kraków, Poland for more than half my life. The Ride for the Living feels important because it is so aligned with my core values, namely:
1. No matter what has gone before – we are alive now – What we do now is under our control and is our responsibility. We are going to be remembered for the things that we say and do.
2. We should know the past. I don’t recommend clicking the following links if you want a happy day, yet it is important to remember the countless lesser know places of terror like Ivano-Frankivsk here in Ukraine, That people like SS-Hauptsturmführer Hans Krueger really existed and that their crimes against Poles, Jews and others were almost beyond comprehension. Individual people were responsible for what they did, The millions of deaths were made up of disgusting crimes like these. The Dachau I saw in 1984 was just one hell hole of so many.
3. That it is possible to change the world for the better . That those in favour of tolerance and freedom, and living a better life now can take action. In the words of 91 year old Professor Wojciech Narębski – here on the TEDxKazimierz stage in 2015 – “if you are lucky enough to be alive and free, and to have a family – you should appreciate your family, your life and your freedom, and do something worth doing with your life.” The Ride for the Living raises money for good causes and awareness – both “never forget” and “celebrate life”.
4. There were smiles and laughter and talk about plans for the future. It is hard to make sense of the atmosphere. At a deeper level, whatever we do – can be done in a more or less positive way. The Ride for the Living is a terrific example of how to do things right and at scale.
Thank you and respect.
I don’t feel I have done full justice to my feelings about yesterday – This is a start, in the words of my father J R Lucas “the best is often the enemy of the good”. I hope this is good enough for today.
If you want to know about Jewish life in Poland watch this TEDxWarsaw talk by Rabbi Michael Schudrich (note the subtitles… which I am proud to have contributed as part of the TED Open Translation Project -meaning the talk is available in Hebrew and Korean as well as English). Watch this video to understand why I was inspired to work on Rabbi Michael Schudrich’s talk. If you want to know about the JCC watch Jonathan Ornstein‘s TEDxWarsaw talk here
I regret the fact that not everyone who wants to attend can come. In an ideal world we would have unlimited capacity but our wonderful venue has limited capacity (about 230 seats in all).
We will have a live stream, and we upload talks onto the TEDx Channel on Youtube.
can we grab a coffee – I love to get your feedback on my business idea to do X in Y – and show you my awesome product.
I believe it is really great, and is going to be huge.
We urgently need a small investment of $100K due to our first customers being late in deciding to buy/ to keep us going as we get close to going global. It’s a billion dollar market.
We must talk soon, or you’ll miss out. I’ll be able to slot you in next week.
Co-Interplanetary Awesomeness Officer and Founder
I get a version of this kind of note from time to time. I have taken the worst bits from different e-mails and messages I receive to make something truly awful. I hope this post encourages those who write to investors to reflect on their approach. This post tells your what I think and feel, and what I write back (not the same) , and offers some reflections.What I think and feel
0. not again.. 🙁
7. Going global makes sense once you have a proven product that clients love. You offer no evidence of that so far.
8. What is the billion dollar market?
9. Don’t rush me. Giving me the impression I’ll have to adjust to your busy life makes me annoyed before I’ve even met you.
10. Silly job titles repel me.
11. If I invite him/her to Open Coffee Kraków they will probably tell me it’s too early in the morning and I’ll never hear from him/her again. 🙂 That is probably a good outcome.
12. I respect and admire entrepreneurs who hustle – so I will try (hard) to be nice.
What I write
Dear Chief Awesomeness Officer,
Thanks very much for approaching me.
Best is to come to Open Coffee Krakow and we can chat after that if you are in town.
I trust that you are OK with open feedback and if there are things about your idea I don’t like you’ll want me to tell you.
Do send me a Linkedin invite so you can see more about me and vice versa.
Please answer the questions in this blog post I wrote a few years ago – so that I can be more helpful to you during the meeting (if we decide to meet).
Tell me how you are going to make money, what you would spend my investment money on, and what you are offering me in return.
It doesn’t matter much what I think about your idea.
What really matters is:
what clients and potential clients think about your idea.
what pressing problem you think you are solving.
what your costs will be.
how many months you can survive before you run out of money in the worst case scenario.
Good luck and see you next Open Coffee Krakow (if you cannot join in person, we are on Facebook Live).
A lot of inexperienced entrepreneurs have read an article somewhere full of “fake it till you make it” type BS and imagine that a stupid angel can be duped into handing over money. It’s seldom true, and it’s not a great way to approach me. I’ve made lots of mistakes and am not that smart – but I don’t like being patronised.
It’s important to think and reflect before sharing my feelings. I may be annoyed and angry, but I really want to help entrepreneurs. I’ll try to help the guy learn. Maybe I was like that once.
Getting their Linkedin details enables me to figure out what sort of history they have. Past actions (and inactions) give a great insights into someone’s potential).
Maybe there are people out there who respond well to crappy messages like the one I am dissing ? If anyone reading this found an investor this way, I would love to stand corrected. The beauty of a free society is that there is more than one way of operating.
I tracked down Mateusz as a result of my search for Snapchat experts. He made clear that Snapchat is not his “only thing” but this interview is focussed on Snapchat. My questions in bold
Please describe what Snapchat is and is becoming to someone who has not really got the concept yet
Snapchat is a 100% mobile application which is very specific. Content which we publish disappears after it was watched, read or published on MyStory (in 24 h) It’s a place where people communicate mostly by photos and videos, in a very creative ways (filters, special effects, drawings).
You can communicate directly with people (personal message, chat, video/audio call), show your stuff to everybody by publishing content on stories, watching Live Stories from events or different places or consuming high quality content made by Publishers on Discovery (Mashable, BBC, MTV, National Geographic and more).
Snapchat is very innovative, constantly growing and reaching more adults. Bigger players like Facebook are copying some of it features (QR Codes, Slingshot, poke, self-destructing messages in Messenger)
Why do you think it is experiencing such growth, to start with people said it’s for teenagers who want to be somewhere their parents are not. but is this still true?
Most of new platforms have started from youngsters (Facebook, Instagram, Youtube, MySpace). Somewhat it’s a natural cycle, young people have time and want to experiment, check new places build their own world far away from parents, teachers and other relatives.
I think that youngsters feel very comfortable with “disappearing content”.
Snapchat also provides very creative tools: you can draw, put emojis and stickers, put some filters, make face change with your buddy or with a person from the photo – isn’t that cool?
If you look on youngsters world it is very dominated by smartphones and this is 100% mobile app, which take whole screen of your mobile device.
And why Snapchat is experiencing such a growth? It’s a hard question because I believe that there are no simple answers. For me Snapchat has put some innovation on the market in terms of mobile (photo/video) app world, go 100% in vertical, experiment with new stuff, 100% mobile. I think it fits well to new generation.
On the other hand demography of Snapchat user is growing so it’s only a matter of time when more and more adults wills start using this app.
The “wake up call” is often discovering that a major rival or competitor is establishing a following on Snapchat. How easy is it to find your competitors and business partners on Snapchat ? What are the simplest rules and tools?
You have to see it outside Snapchat on other social channels because if you don’t know account name of the brand, you won’t find it. Some people use their instragam which they’ve grown thanks to free instagram followers.
Now is a very good time to bring your brand to Snapchat.. Figure out your communication on that channel, think if your target audience is there. Do you know what kind of stories you want to tell people via Snapchat and would they be valuable for your audience.
If your answer is “yes” then get stuck in: there is a lot to win. Many brands are waiting for “perfect moment” where they will have advanced analytics and some gurus will tell you – okay it’s safe now, you should go there, it’s working! But then you will miss a lot of opportunity to steal a march on your competitors, user engagement and interaction.
Actually people really care about stuff that you are posting, they are looking at stories, adding new accounts, checking it out. But nothing lasts forever, especially user attention. I remember some years ago how many people in Poland liked everything on Facebook, you wrote “I need 300 people to reach 10 000 likes on my page, please help” or how many new people we add to our friends – people use to do that.
If you try do it now, it’s very different. The platform changed, we changed, our level of excitement went down, and we are much more selective. That’s why watching the market for attention, and knowing when to go with something new is important.
What kind of benefits do companies and individuals derive from establishing a good Snapchat presence. What are the challenges when analyzing competitors’ Snapchat presence. How do you go about it?
Snapchat is a platform where you can bond much more deeply with your community than on other channels.
Second, people are spending a lot of their time there. It’s fresh, new, there is still a big field to do something as a first or create your own way/style. The two biggest assets of Snapchat are user engagement and attention – things that marketers are struggling for every day.
I don’t think that Snapchat will dominate other communication channels, but it will be a great one to provide a different way of communication, Closer & more creative and authentic (even if you use mask filters, you can’t prepare your content before).
I think that biggest challenge is to know how many people saw the stories of your competitors. Some big brands making the mistake of chasing numbers by hiring influencers to make stories for them. This makes a spike in interest, but after that nothing happens on their Snapchat channel or it is simply weak, because the marketing team behind it doesn’t have any idea for consistent communication. It’s a huge waste of money unless part of an integrated plan.
Making an impressive Snapchat video is a bit of a challenge for a Snapchat “newbie”. If he or she is not there in a professional capacity, it doesn’t matter so much as it temporary. but if you are a personal brand, or a company, then it’s a stress, a little like Periscope. What are the options ?
Yes, you are right. A lot of marketers or people who are celebrities are afraid of new things, don’t have too much time or are just romantic about their old channels and don’t see need to be at the front.
For a serious brand or personal brand it is good to contact person who is a specialist (like me ) Should they be on Snapchat at all (is their target audience there, or will they be soon), if yes, They should learn the mechanism the DNA of the platform or find someone to teach them.
A lot of people are stressed with live content (Periscope, Facebook Live) and I respect that, it’s not for everybody. With Snapchat you always decide if you want to publish photo, video or drawing after you made it. A disaster does not have to on line.
There are few tips for personal brands:
– contact with somebody who has practical knowledge about Snapchat
– check the most famous Snapchat users, see how they are using this channel
– experiment, see what works for you the most, how you feel with it, do you want to do it
– set your goals and discuss with experienced professionals
– contact with somebody who have practical knowledge about Snapchat
– is your target audience on Snapchat ?
– what value you want to provide – fun, education, ‘behind the scenes’ stories. Other…?
– think and decide how Snapchat can be part of your communication strategy
– set your goals and discuss with experienced professionals
– review what resources do you have. Can you sustain regular content?
What are the dangers of an unprofessional Snapchat presence., it is better to have a fewer and higher quality or doing them daily even if not so well ?
That depends if you are a brand or a person. I mean from user perspective Snapchat is a platform which gave you a lot of flexibility, it’s not about perfection (that’s why probably a lot of people like it). It’s about moment in time, people use it to communicate with their friends.
From marketing perspective (brand). It’s not about perfection too, but about value. What interesting content you have for your existing and possibly new audiences. Why somebody should give you 30 seconds of their time to watch your stuff. For example if you are and operator for Formula1 Snapchat be where the action is: on the F1 Championship, make takeovers by top drivers, go to Pit Stop – just create your little show around it. Have a concept, but left a lot of space for flow and creativity.
The biggest mistake for brands is just – being boring, don’t have any concept or leaving your whole communication for few big and expensive shots with influencers. You put them on, make an impact– get many new followers – but then what? Consistent planned communication matters.
You just have to know how to use the energy of an influencer for your brand, not only for stats and numbers of followers. Think about building community around your consistent activity – not just around one show.
How often does someone need to post a Story if they are going to be effective, and how much time does someone needs to devote to making a good Snapchat story?
It depends on what kind of brand are you, what is your target, how much resource you have. Ideally it is every day. For some brands it’s much easier to create content, others need to think more about the concept.
A good Snapchat story is not the most complicated or the one which takes most time.
Is the one that is most interesting for your community. It’s different for each branch, because it’s easier to create a good story from event, backstage, makeover then create a concept for specific day with specific content.
What are the key features of a good Snapchat story, and what mistakes do you see most often.
– be authentic
– creative – use different tools
– provide value – think about your community and their time
– be consistent
– publishing everything around you without thinking “ I’m going to work…. “ I’m making a coffee . here is my office..” might be interesting once if the theme is … my working day
– making snaps horizontal (if there is no need or idea around it)
– no idea/concept for your activity
Once someone has committed to Snapchat and the content is live, should they start promoting it right away, or wait until they it is achieving their objectives? Once they are ready for promotion, where should they do it?
That depends on the story. If the story will have sense from first or second snap I prefer to start it promoting right away. If you are creating stuff which need a one third, half of full story to make a sense I will create it ASAP and then start promoting it on different channels. It’s all about context for people who will join you and have the first impression.
If someone objects to making Snapchat content at considerable expense and seeing it disappear, what can they do to keep it alive on other channels.
Download it to your mobile as soon it will be ready or make print screens to put it on different channels. It all depends how you want to use it. After that you can upload it on Youtube, Facebook, Instagram or in other places.
How do you expect Snapchat marketing to evolve as Snapchat starts to monetize its traffic.
That depends what kind of features they will make live. But I think that next big steps will be opening advertisement panel for more countries (ads, Discover, more local Live Stories) sponsored filters, graphic effects and creating some cool features for brands to tell stories.
I think that Discover and Live Stories have much more power when they are put in context of specific country (geolocation). More people will care about Discover if they could check information close to where they are or are from. The same with Live Stories. So I see some interesting points in that.
One thing I’m sure of and I think the Snapchat team agree about is that you have to implement advertisement in the smart and not too commercial way. People don’t like attacked with advertising. It’s business of course, so that you have to balance it somehow and be smart.
Check out Mateusz’s web page here
Richard Lucas April 2016
When I was approached by Toptal, a blue chip and highly successful outsourcing firm backed by top VCs to host a post from their blog, I speculated about how Kraków might look through the eyes of their community,
I know about Toptal from listening the the awesome Mixergy.com – a podcast by Andrew Warner where he does insightful interviews with successful entrepreneurs.. Toptal are a regular sponsor of his show. They provide top class developers to entrepreneurs, and solve the recruitment problem. From what I can tell Toptal competes on quality rather than price.
So talented Toptal Developers and entrepreneurs, what can I tell you about Kraków Poland?
It’s more than the top outsourcing destination in Europe.
Many global companies have put RnD centres here. If you want to know about investment opportunities, and potential sources of clients, check Krakow Silicon Valley – Why not talk by Ramon Tancinco of Cisco , the OMGKRK portal and its group on Facebook Aspire and Open Coffee Krakow
Although Google for Entrepreneurs has moved a couple of hours north to Warsaw, T-Mobile’s Hub.raum and other co-working centres lead a very dynamic Startup scene, and every startup needs a CTO and development team.
“We did not come here for cheap labour” said Wojtek Burkot – when Head of Engineering at Google Krakow, “we came for Talent”. With EY Entrepreneur of the Year competition winner, Codewise, Estimote – world leader in iBeacon tech, Brainly – a leader in social learning, and Base leader in Mobile CRM, Kraków is bursting with high profile startups. Azimo – valued in 2015 at US$100 million – is here too. Innovation Nest, led by Piotr Wilam – founder of Onet.pl Poland’s Google/Yahoo hybrid supports the startup community
There area plenty of opportunities, plus Krakow is reckoned to be one of the top places in Europe to live – and visit for tourists which dynamic nightlight, numerous restaurants, lovely old town as well as the booming economy.
Come on over – Toptal visitors. If you are an entrepreneur – it’s a serious place for business as well as a great place to live and work. If you are a freelance developer and want to be somewhere cool, relatively inexpensive and fun while working for global clients, Krakow is awesome from April-October. If you are looking for “cheap developers” it’s the wrong city.
Krakow is great value for money, a good place to find clients, investors, business partners,people and technology, but not cheap.
by Richard Lucas March 2016
Most of the information in this article comes from an interview with Jenny Chen of WalktheChat (details below). Thanks to her for sharing her time.
WeChat is a leading mobile Chinese Social Media platform which combines the features of many of the most popular global social media and e-commerce platforms including Facebook, Twitter, Amazon, and Skype. As the name suggests – the basic function is Chat but users can also have a website, pay a bill, book a taxi, make a phone call (from January 2016 to landlines and mobiles), buy and sell, and play games. The mobile aspect is very important. For many users it is their gateway to the internet. Companies have official Wechat accounts. Games are big in China, and a lot of their users are gamers. The last time WeChat published figures they had 650 million active monthly users.
WeChat is relevant for both B2C and B2B businesses. Although it is primarily for the Chinese market, a lot of Chinese users living in other countries use it. Users can use WeChat Wallet to transfer money among friends without transaction fees. WeChat charges 0.6% transaction fee for businesses collecting money using WeChat payment. For more detailed and impressive information about Wechat read here
A Wechat store can be set up for free, and as many users never leave WeChat this is pretty obvious move if you want to reach clients in China.
Five free and popular stores are YouShop (微店）www.weidian.com/ Youzan (有赞／口袋通） http://youzan.com/ JD.COM (京东微店） Lewaimai 乐外卖 www.lewaimai.com/ and VD (V店） http://www.vd.cn/ for full analysis of the features of each read an excellent review here
Foreign brands can struggle to market on WeChat. Great content is important. Applying the same marketing strategy as on Facebook and Twitter accounts isn’t going to work. Promotional content can easily leads users to unfollowing the WeChat account. Content has to be of direct benefit to users to be effective. There are tremendous challenges to keep content relevant, brands should identify the main influencers among their readers, and give them access to VIP groups, providing services like package tracking, loyalty cards, and ordering systems to keep followers engaged and using the site. They should target readers by gender, geography and their reading preferences, they should work on article design, using surveys to make sites more interactive and to better engage users. Sometimes it is better to build a presence on less competitive platforms and then migrate to WeChat later. more detail about this topic here
The Chinese market is one of the biggest in the world and highly competitive. As with other countries consumers appreciate value for money, high quality and keen prices. At the same time expensive wine in top venues in major cities can be over 10K Euro for a bottle. Big spenders still exist, even after the crisis. For companies whose products are suitable for the Chinese market, a store on WeChat may well be part of their market entry strategy.
WalktheChat helps foreign companies establish their presence on Wechat. It was was established Thomas Graziani, a Frenchman living in Beijing, Jenny Chen joined the board shortly after. WalktheChat has been effective in finding its own clients through content marketing, a high quality blog, a good website, and get found through SEO and Google searches. They also ran viral marketing campaigns on Wechat account which are highly effective. Their services are viewable here www.walkthechat.com
Check out Bohan.pl for more information about doing business in China
Richard Lucas March 2016
Michal Kalina?—?former Social Media specialist at one of Krakow’s most dynamic seed funds Innovation Nest has been Snapchatting for a while during his travels. Now he’s showing backstage of creating his web&mobile development company Kolektiv.
Social media has taken over the marketing world in recent years. New resources like this link in bio Instagram service are being created to help grow accounts and businesses. But there seems to be one platform that hasn’t had that much attention. Snapchat. The growth of Snapchat has been likened to that of Facebook in 2007/8. Gary Vaynerchuk has been really pushing Snapchat as being at a breakthrough moment., and high profile figures like podcaster Johnny Lee Dumas are paying attention as in this 26th February Gary V Show.
For early adopters of emerging social media platforms, and marketing professionals who believe that there are land grab possibilities to get the best seats before the majority arrive, Snapchat is high on the agenda. However, a developing a professional and coherent presence on Snapchat without spending a fortune is a challenge. I took the time to talk to Micha? about his perspectives
Please describe what Snapchat is and is becoming to someone who has not really got the concept yet
Snapchat is a new wave social media platform for sharing videos and photos via smartphone. In previous years becomes popular among youngsters. Now used by celebrities, newspapers, brands & normal people to tell their everyday story – often known as vlogging. According to Wikipedia, Snapchat has gone through 7 Billion daily video views in February this year
Content is given in a more convenient way, and is richer in emotions, than a tweet or post. It is a place where professionals can show the backstage to their work & brands expand their social engagement on a daily basis.
Why do you think it is experiencing such growth? To start with people said it’s for teenagers who want to be somewhere their parents are not.. but is this still true?
Well, I think it was an important factor but just in a beginning. Most importantly Snapchat is the first platform that fixed the problem of mobile videos. Facebook, YouTube, not even Instagram have solved this problem. Sites such as Instagram are for adults as you can even use it for business purposes and promoting, if this is what you do use it for then you can get more instagram followers by hiring social media experts to build your page for you and help support your growth. However, if this is not what you would like to use social media for then you may be interested in Snapchat or Youtube, which can be used for more funnier purposes. If you have seen a funny YouTube film called ‘Vertical Video Syndrome’ where the main character says ‘Say No to Vertical Videos’, now it’s out-of-date mostly because Snapchat existence. Snapchat means I say ‘Yes’ to vertical videos!
Another reason is that Snapchat democratized video editing. You don’t need to learn any special tool. Just record a video, add text or emoji & upload it. If you do it few times in a row, your film is done & already uploaded, it makes you feel brilliant. It’s fast, live & real. That’s how social media works nowadays – it catches the spirit of the times.
The “wake up call” to getting interested for professionals is discovering that a major rival or competitor is establishing a following on Snapchat. How easy is it to find your competitors and business partners on Snapchat ? What are the simplest rules and tools?
It’s for pioneers right now – that’s why it is the best time to get into this platform. Once it will be easy, that’s already too late. There are some agencies but we’re in early days. Check out:
What kind of benefits do companies and individuals derive from establishing a good Snapchat presence. What are the challenges when analysing competitors’ Snapchat presence. How do you go about it?
Attention – In today’s world is extremely hard to get attention. We’re bombarded with content. Even if something is interesting for us, we put it aside to ‘watch later’… which of course we don’t get round to. One thing that’s unique for Snapchat is that users really consume content and give attention to what they’re watching because it expires after 24h. They won’t have a chance to watch it later.
There is no set standard in Snapchat strategies yet. Remember that your competitors are experimenting. If you start to copy their behaviour, you’ll miss better format ideas that fit your customers and brand. So follow them, be aware of what they do, try to learn from their mistakes, apply the best of their formats, but also experiment a lot with your own style.
Making an impressive Snapchat video is a bit of a challenge for a Snapchat “newbie”. If someone is experimenting as a private individuals it doesn’t matter if they make a bit of a fool of themselves. It doesn’t matter that much, it is temporary. But …. if you are a personal brand, or a company, then it’s a stress, a little like Periscope. What are the options ?
If you don’t take a risk in this medium, you risk even more, because you are losing a chance. Don’t worry about making impressive videos, make real ones. It’s not Vimeo or YouTube. Snapchat is all about short, somewhat messy content. That is its beauty. Show your audience a real you/your brand and people will like you more and forgive you all mistakes. If you want to outsource to professionals, we (Richard, Micha? and our network of super talented Central European specialists) can probably help.
For example: During my recent 4 months trip to India I showed the backstage of my trip by making short Snapchat videos. I used them to show the people I met, the challenges and adventures I had along the way etc. People who love traveling got involved in my Snapchat stories because they could feel with me how it was to be a lonely traveller in exotic country. It’s was a compelling alternative to a travel blog.
For example: If you’re running a gym. Make a daily video with short exercises for today. Give your audience some tips how to make a good workout. Bring them value & you’ll attract your target group.
What are the dangers of an unprofessional Snapchat presence. Is it better to have a fewer and higher quality or be doing them daily? Here’s my warning of what might happen in your don’t know what you are doing
Snapchat users are much likely to watch amateur videos than a professional campaign but I don’t mean that as a CEO you should start Snapchatting from tomorrow, making yourself look fooling in front of staff, clients and competitors may not match your brand image. It takes time to learn. It’s good to get training before you post your first videos if you have a brand that might be damaged by something unprofessional. If you don’t want to do it yourself, hire someone who understands the medium and has some demonstrated experience. Otherwise you may well fail, making unnatural, over long content.
How often does someone need to post a Story if they are going to be effective, and how much time does someone needs to devote to making a good Snapchat story?
You don’t necessarily need to do it daily. But at least 3 times a week is recommended. Otherwise your audience won’t get used to the idea that your stories are out there. If viewers like your stories, you’ll want to keep them nurtured, and in the habit of coming back.
There is no good answer for how much time you should spend on making stories. Some of my snaps took me 10 minutes to shoot, others hours of preparation – 2 hours of shooting – like this video I made about murals in Krakow. If your time is valuable it may be cheaper to work with someone so your involvement is minimized.
Another example this: 10 minutes of shooting, 9 months of preparations
What are the key features of a good Snapchat story, and what mistakes do you see most often.
Be bold. Be short. Be simple. Play with text & visual effects. Use colors.
Don’t talk a lot. I made this mistake many times. I really wanted to explain everything & I recorded 5 videos with my face. That’s boring 🙁 .
Once someone has committed to Snapchat and the content is live, should they start promoting it right away, or wait until they are are it is achieving their objectives? Once they are ready for promotion, where should they do it?
I was experimenting with Snapchat since June 2015 & didn’t promote my content. I think my opinion is clear. I learnt how to use it & now I’m ready to promote my stories. If you have a professional social media team they will have multiple channles across which to promote your Snapchat. (Instagram, mailing list, Facebook, Twitter etc etc)
If someone objects to making Snapchat content at considerable expense and seeing it disappear, what can they do to keep it alive on other channels.
Well. You can make a collage with other materials. It is possible to upload your Snapchat content onto Youtube and Facebook if you know what you are doing. Adidas did this with Karlie Kloss.
Or you can just simply upload your Snaps on YouTube & promote them. Here are some of mine.
Crazy pilgrims in India
The Highest Building on Earth & Me
The Best Drummer & Me On Stage
How do you expect Snapchat marketing to evolve as Snapchat starts to monetize its traffic.
As a brand there will be even more ways to get attention but it will cost you money & effort Evan Spiegel(Snapchat CEO) told Bloomberg They will put a lot of effort to make their ads as good as regular content if not better. So don’t expect to put a low quality banner on Snapchat in the near future. It won’t work.
Remember. Be simple & authenic. That’s what matters on Snapchat.
You can reach me on Snapchat @MichalKalina or add here
Take photo with your Snapchat profile & see what happens.
Thanks a lot Micha?
From my point of view – I’m 100% convinced of the value, and am assembling a team of people who know about Snapchat
I am a Newbie. Do follow me but don’t expect Micha?’s level of professionalism.
Posted on February 24, 2016
Towards the end of February 2015 I migrated this blog onto Richardlucas.com and posted “The Last Post” blog where I wrote that it would be the last post ever on this blog (unless I changed my mind). Like a Zombie, this blog has come back to life.
I am not sure if I will post here again, but something is happening that might be of interest to WordPress bloggers. The stats for the old blog on WordPress are solid but not stellar – around 1000 visitors a month on average. The most popular post by far being Letter to a new business partner which still get 20-40 views a day.
Traffic on the old richardhlucas.wordpress.com blog
I am no technical wizard but it seems surprising that with no new posts since February, traffic on the old site seems to be higher than on the new.
An old Google Hack from my past was a way to show the number of inbound links – a key concept in Google Page Rank. I don’t know if it still is accurate or significant, but it shows 287 inbound links to the old blog.. link: https://richardhlucas.wordpress.com used compared to a Stellar 1 to the new – admitttedly from the ultra high value late and much lamented Economist’s Eastern Approaches blog –
link:www.richardlucas.com links only to The Economist’s inbound link to my site, whereas
link: http://www.richardlucas.com has over 100,000 (note that E.L – the author of The Economist’s article is TEDxKrakow and TEDxKazimierz speaker, Economist journalist and author – Edward Lucas, my admirable and brave big brother)
Traffic on the new Richardlucas.com blog
The question are?
Why is traffic on the old WordPress site higher and and on the new site lower?
Was it a mistake to change?
Is there some means to improve traffic on the new site?
I’m going to post this on both my old blog here and the new and try to compare the traffic to both, and send a link to this post to my WordPress consultant Rafał.
My business partner Pawel thought that it might be because WordPress does a good job of indexing blogs hosted on its site.
Anyone with other ideas about what may be going on is welcome to get in touch. Whether the Zombie will return to its resting place depends on what I what I find out.