Categories
Entrepreneurship Ideas Public Speaking

Seven Keys to Success – Review and comments on Andrzej Lubowski’s TEDxWarsaw talk

Richard Lucas –  21st March 2015

Introduction

TEDxWarsaw 2015 on 18th May –  was a memorable experience. As always TEDx-es live by the quality of their speakers. The wonderful venue of Teatr Polski only added to the sense of quality.

Andrzej Lubowski gave a great talk last week which I want to share, am summarizing, and adding my own notes to.

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His bio from TEDxWarsaw is as follows “Our next speaker, Andrzej Lubowski, moderated first ever TV debates between Solidarity and the communist government of Poland in 1981. He’s the author of i.a. “Zbig. The Man Who Cracked the Kremlin” currently on the path of writing a new book. A Varsovian by birth and upbringing, Andrzej has lived in the USA since 1982 where he worked in senior executive positions for major international companies. He has served as an adviser and a board member in American and European companies as well as non-profit organizations. “

This is what he said.

 

1 Don’t take “No” for an answer (giving the example of Decca turning down The Beatles in 1962)  If you really believe in your idea – persist, don’t give up, keep going.

2 Challenge the status quo wisely –  (Driving on the wrong side of the road is an example of a stupid way to challenge the status quo).  But don’t just accept things the way they are. He quoted the extraordinary Elon Musk who not only realised that if humankind is to move to other planets we have to learn how to to make rockets reusable, but set to work to make it happen with Space X. Read (listen to or watch) Elon Musk being interviewed by Chris Anderson at TED here

3. Learn from the best.  Andrzej had a fascinating job of being “global head of benchmarking” – There is nothing wrong with copying good or best practice. Make sure you know what you are trying to optimize and bench mark.

4. Communication is vital – and the messenger has to fit the message. We have two ears and one mouth for a reason. listening is a vital communication skill (note to self – try not to talk so much). When Wayne Calloway asked Andrzej to introduce changes at Pepsico having done a global benchmarking study – (I think – need to check this once the talk goes on line) Andrzej disagreed with the the process and told Wayne that the person who led the change process had to be someone who would have authority with the Vice Presidents who needed to make the changes. He found the CEO of TI (I think) to do this and it made all the difference. This is an incredibly valuable insight that I have known intuitively but never seen articulated

5. Change is painful –  and people will find ways to avoid it if they can. This is so true

6. Develop the image of a burning platform  Create a sense that the platform or bridge you are on is on fire, is burning. Once people understand that they are or might be on a burning bridge they will (should)  be more ready to change.  This is a very valuable idea. whether we are looking at environmental challenges like reducing our dependence on fuels that put carbon into the atmosphere. Understanding how free countries need to adapt to deal with threat of unconventional and information warfare from Russia. Being in any business which has to adapt to the impact of the internet  – think bookshops, taxi companies, hotels, most of my businesses… The image that the status quo is dangerous – – your bridge is on fire – is a powerful metaphor for the imperative to change.

7 Find and surround yourself with people with positive energy. Essential. So true. When I have invested in businesses it is one of my criteria. A working success and productive life is  bound to be full of challenges.  it is so easy to lose faith.  Positivity, optimism, generosity in the people around you will make a huge difference and keep you going.  Positive energy is necessary but not sufficient in my view.   I want reference the extraordinary talk by Ashton Kutcher at Teen Choice Awards (the start of this talk is anything but promising, but watching the whole talk is 5 minutes well spent – I promise you). Ashton says that the three most important lessons he had to share were that “opportunities looks a lot like work, 2 that being smart, thoughtful and generous is what makes someone ‘sexy’ (see the video to understand the context), and 3.  that ordinary people can shape the world we live in.

Final comments

I was making notes about this talk from about half way through and started thinking as Andrzej was concluding… meaning that I missed his summary where he said something about the need to be emotionally prepared if you want to change the world.

My TEDxWarsaw notes about the talk
My TEDxWarsaw notes about the talk

I am guessing that this was to do with the fact that it you need to be tough..  I am going to find out how he concluded but for now this is as far as I have got. Thanks Andrzej and the TEDxWarsaw team for sharing these ideas. Yet another positive impact on my life

 

Once the talk goes on line –  (as all TEDx talks must by their Creative Commons licence) – I will post a link. The first TED talk I remember ever watching – by Richard Baraniuk – was about the Creative Commons)  The wonderful TED Open Translation Project will make this available in Polish for sure. and I’ll do the English transcription. I’ve only transcribed one talk so far – It is many hours work which makes me appreciate the OTP all the more.

 

 

Categories
Ideas TED&TEDx

Evangelise for TED and TEDx – my call to action at TEDxWarsaw 2015

March 18th

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Ralph Talmont asked me if I wanted a couple of minutes on the stage at TEDxWarsaw 2015 In a two minute annoucement a lot gets left out.  Lots of updates about the event itself and who spoke are here  Thanks to Ewelina and Suzane from TEDxKazimierz team for their input into my talk, and who heard my nervous preparation the day before..

The main objectives of the announcement were:

– encourage attendees to spread the word about TED and TEDx, to support their local TEDx-es and the Open Translation Project, and

– to encourage and build community among TEDx attendees and fans  –  not just TEDx organisers and team members,

(and to be memorable, entertaining, inspiring  and motivational).

So – more or less – this is what I said or wanted to say, with links and details,   Thanks Ralph for giving me the stage.

“My purpose is to encourage you to evangelise for TED and TEDx, and build community among attendees of TEDx events.   Can the foreigners here raise their hands ? can the TEDx organisers and team members raise their hands, and the first timers raise there hands..?  TED is an international movement and everyone is welcome here. I am not sure who should be applauding who –  because TEDx is a journey . Please appreciate  each other with a round of applause….(applause)

My TEDx story started in 2008/9 and the first TEDx I was involved in was 2010.  It’s been a wonderful experience and journey for me with great relationships and experiences.. .but this is not about me –  it’s about you and what I want you do. It’s not just about what you can get from TED and TEDx it’s about what you can give and contribute. The more you do for TED the better your experience will be.

What about the people who are not here with us today ?

how can you spread the wonderful idea of “ideas worth spreading” to people who are not in the room and don’t know about  us.  Being here is a privilege –  there are people who wanted to come who did not get tickets – and with privilege comes responsibility.  What can you do to spread the word and share with this wonderful world ?

Let me tell you how and what to do.

At TEDxKazimierz one of our goals has been to spread the word about TED and TEDx, not just about our event. You can take small, medium or big steps

A small step can be showing a friend your favourite TED or TEDx talk on line, posting it on your Facebook page, joining the TED and TEDx Fans in Poland Facebook group, making thoughtful relevant posts about how TED and TEDx inspires you.  If you are into Couchsurfing  – join the TEDsurfing group bring Couchsurfing values to the world of TEDx.

A medium step can be to to take inspiration from Derek Sivers inspirational TED talk and be a “first follower”, which he calls a under appreciated form of leadership.

 

A leader needs the guts...
Derek Siver’s “how to start a movement” TED talk

 

You can track down and offer to help in your local TEDx movement (if one exists). it’s easy enough to find either on TED.com here  or if even like this  – if you excuse my passive aggressive sense of humour, or you can get involved in the wonderful TED Open Translation Project  Even if (like me) you are not a translator, you can do same language transcription. The first step to get your favorite Polish language talk into English ->  is to transcribe and subtitle the Polish to make it ready to translate.

For those who want to do more –  a big step can be:   to emulate what we have  have been doing in TEDxKazimierz.  That includes (I’m putting a few more links in here than I could do from the stage)

– Presentations about TED and TEDx at other people’s events. For example at 10 slides x 10 seconds each presentation about TED, TEDx and TEDxKazimierz at a Pecha Kucha night here  ( slides used are here   Years ago Krystian Aparta of the OTP and I did a session at the Krakow SLOT festival, (though I can no longer find a link).

– going into schools and other institutions to give talks about TED, TEDx and your local  TEDx.  Irka,  Ewelina and łukasz were doing this in a Kraków No V Liceum earlier this week – Anyone can do something in their school, university or company. Just make clear it is a meeting about TED and TEDx,  not a TEDx itself.

– organising open information meeting about TED and TEDx, so “meetings about TED and TEDx”, as opposed to TEDx meetings. In the past I have done with with local Couchsurfers as per here  We are trying different formats for TEDxKazimierz open information meetings. This is coming. 20th March. In December 2014, with a guest from TEDxKyiv we did events like this   It is important in communications to make clear that these are not TEDx events.   (For more ideas about how to make your events inclusive and welcoming read this article)

With responsibility comes accountability – .so I want to you choose whether you are going to take a small medium or big step; – Stand up and face your neighbour  – noting their eye colour – (this guarantees eye contact). Please tell you neighbour in 10 seconds whether you are going to take a small medium or large step to spread the word about TED, TEDx and build community

(A roar of noise, which I stopped with my red football whistle )

now I want to you seal your Commitment to your neighbour with one of three actions, A hand shake, a hug or a kiss)

(laughter, chaos and lots of hugging)

Good, thank you: Go out and Evangelise for TED

thank you very much